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Email and direct mail
Stay in front of the people who know you.
We plan and send email campaigns, and design and coordinate direct mail, for your existing customers and the households in your service area, timed with your season and your other marketing.
Channels
Email campaigns and direct mail
Reaching
Your own customers and households in your service area
Timed with
Your seasonal plan and your other channels
PostcardSeasonal drop
EmailCustomer reminder
ConceptThe postcard and email in this header are mockups for our own business. None is client work.
Who it is for. Businesses with customers to keep.
Email and mail work best for businesses that already have people who know them.
Businesses with a customer list
You already have customers. Email and mail keep your name in front of them between jobs.
Seasonal and recurring work
Reminders fit work that comes around each season, such as maintenance and service visits.
Local service areas
Mail reaches households in the area you serve, alongside your advertising and search.
What we deliver. Inbox and mailbox, planned with the season.
Email and direct mail to the people who already know you, designed and coordinated with you.
Email campaigns
Reminders your customers expect.
We plan and send email campaigns to your customers and contacts: seasonal reminders, maintenance and service reminders, and announcements. Offers are used only as you approve them.
EMAIL PLAN · EXAMPLECONCEPT
- Seasonal reminders timed with your plan
- Maintenance and service reminders
- Offers, only as you approve them
- Sent to your own customers and contacts
A sample of what a plan covers. Yours starts from your business.
Direct mail
A piece they can hold, in the area you serve.
We plan postcards and seasonal drops, design them with you and coordinate the mailing, timed with your other channels. You review the piece before it goes out.
Timing
Landing with the rest of your marketing.
Email and mail work best when they arrive alongside your search, social and streaming. We set the timing against your seasons and your other channels, so a household sees the same message in more than one place.
SEASONAL CALENDAR · ILLUSTRATIVE EXAMPLECONCEPT
- Before the busy season: a reminder email and a postcard
- During the season: offers you have approved
- Between seasons: maintenance and service reminders
- All year: updates for your customers
DemonstrationIllustrative example. Not a schedule for your business.
Reporting
Next to everything else.
We report on email and mail next to your other channels, in plain language and updated regularly. We do not promise responses or returns.
REPORT · EXAMPLECONCEPT
- What was sent and when
- Calls and forms traced to the campaign, where tracking is in place
- Shown next to your other channels
- What we would change next
DemonstrationThe rows show what a report covers. No figures are shown, and none are implied.
Planned withEmail and mail work best next to these
Strategy and reporting →One plan across email, mail and every other channel.
Websites →A landing page that matches the email or the mailer.
HVAC marketing →Seasonal reminders are a core part of the HVAC year.
Questions before you send.
Who receives the email?+−
Your own customers and contacts. Every email includes a way to unsubscribe, and we honor those requests.
Do you handle the mailing?+−
We plan the piece, design it with you and coordinate the mailing. The size and area of a mailing are set with you in the plan.
Do offers go out without my approval?+−
No. Offers are used only as you approve them, and you review the piece or email before it goes out.
Can email and mail run together?+−
Yes, and they usually should. We time them with the season and with your other channels so the message agrees everywhere.
Can you promise response rates or a return?+−
No. We do not promise responses, leads or returns. We plan, run and report, and we show you what we see.
Tell us where things stand.
We'll tell you what we'd do for your customers. One short form about your business and your goals. Work directly with the person leading your strategy.
Start a project →How it starts
01
Send one short form
Tell us about your business and what you want to do.
02
Free 20-Minute Discovery Call
A short conversation about your business and your goals.
03
Scope agreed with you
We agree the scope with you before work begins.