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Streaming TV and audio
Seen in your area, on screen and on air.
We plan and run streaming TV and streaming audio campaigns for local businesses, aimed at the neighborhoods you serve and planned in the same program as your search and retargeting.
Channels
Streaming TV and streaming audio, with retargeting
Aimed at
The neighborhoods you serve
Experience
We run these channels for an established HVAC company
Streaming TV spotStoryboard · our own campaign
ConceptThe storyboard in this header is a mockup for our own business. None is client work.
Who it is for. Awareness in your service area.
Streaming works best when it sits next to search, so people who have seen you can find you.
Local businesses
Businesses that want to be known in their service area before people start searching.
Businesses already on search
Owners who run search and want more reach around it, in the same neighborhoods.
Seasonal businesses
Companies whose busy season has a start date, and who want to be in front of households before it.
What we deliver. Screens, speakers and the plan behind them.
Streaming TV and audio, with retargeting, planned around the area you serve and reported in one place.
Streaming TV
Your spot on streaming TV, aimed at your area.
Your spot runs on streaming TV apps and devices, aimed at households in the areas you serve and planned with the rest of your marketing.
TV PLAN · EXAMPLECONCEPT
- Area: the neighborhoods you serve
- Audience: set in general terms, such as households in your area
- Spot: coordinated with you
- Frequency and budget pacing reviewed on a regular schedule
A sample of what a plan covers. Yours starts from your business.
Streaming audio
Audio spots for the same service area.
Streaming audio spots reach listeners in your service area and run in the same plan as your TV spots, so the message and the timing agree.
AUDIO PLAN · EXAMPLECONCEPT
- Area: your service area
- Spot: coordinated with you
- Timing: set with your season
- Reported next to your other channels
We coordinate the creative with you. What a campaign needs is settled in the plan.
Retargeting
A reminder after the spot.
Streaming TV and audio make people aware of you, and some of them visit your website. Retargeting shows your ads to those website visitors across websites and apps, so the reminder follows the spot.
Display advertising on its own is part of Paid search and display.
RETARGETING PLAN · EXAMPLECONCEPT
- Retargeting for people who visited your site
- Aimed at your service area
- Timed with your TV and audio flights
- Reported next to your other channels
Not every business needs every channel. The plan decides.
Frequency and pacing
How often, and when.
We set how often households see your ads and pace the budget across your season, and we review both on a regular schedule so spending follows the plan.
FREQUENCY AND PACING · EXAMPLECONCEPT
- Frequency set for each channel
- Budget paced across the plan period
- Reviewed on a regular schedule
- Adjusted when your plan changes
Reporting
What the report shows.
Reporting is updated regularly and written in plain language. It shows what ran and where it delivered, next to your other channels. Streaming builds awareness, so it is read that way.
REPORT · EXAMPLECONCEPT
- Delivery by area, as the channel reports it
- How much of each spot was played, as the channel reports it
- Site visits, where tracking is in place
- Spend by channel, side by side
We do not promise that a spot led to a sale, and we do not promise placements or results.
DemonstrationThe rows show what a report covers. No figures are shown, and none are implied.
In one plan
Awareness, reminders and search, side by side.
Streaming TV and audio introduce your business, retargeting reminds people who have visited your website, and search is there when they start looking. We plan them as one program.
ONE PLAN · ILLUSTRATIVE EXAMPLECONCEPT
- Streaming TV and audio: familiarity in the service area ahead of the busy season
- Retargeting: a reminder for people who visited the website
- Search: there when people start looking
- Reporting: all of it side by side
DemonstrationIllustrative example. No results are shown or implied.
Planned withStreaming works best next to these
Paid search and display →People who have seen you can find you when they search.
Social advertising →Reach the same households on Facebook and Instagram.
Strategy and reporting →One plan, one report, across every channel.
Questions before you go on screen.
Which channels or apps will my ad run on?+−
We do not name channels or promise specific placements. We plan the campaign around your service area and your goals, and report the delivery we can see.
Can you target the neighborhoods I serve?+−
Yes. We aim campaigns at the area you serve. How finely an area can be set depends on the channel. Audience choices are set in general terms.
Do you make the ad?+−
We coordinate the creative with you, so the spot or audio message fits your business and the rest of your marketing. What a campaign needs is settled in the plan.
How will I know if it is working?+−
We report regularly, in plain language. Streaming is read as awareness next to your other channels. Where tracking is in place we can also report site visits. We cannot promise to attribute a sale to a spot.
Is streaming right for a small local business?+−
It can be, when awareness in your service area matters alongside search. It works best next to search and a website that turns visits into calls, so we look at the whole plan first.
What do you not promise?+−
We do not promise specific channels, apps or placements, and we do not promise reach, leads or sales. Reporting is updated regularly and shows what tracking shows. It does not predict what comes next.
Tell us where things stand.
We'll tell you what we'd do on streaming TV and audio. One short form about your business and your goals. Work directly with the person leading your strategy.
Start a project →How it starts
01
Send one short form
Tell us about your business and what you want to do.
02
Free 20-Minute Discovery Call
A short conversation about your business and your goals.
03
Scope agreed with you
We agree the scope with you before work begins.